Make sure that opinion polls play a positive and pioneering role in providing the right information, which helps the public opinion and decision makers.
To rely on the results of the public opinion surveys, the value of the effort made by the Center for Measuring Opinion in presenting the value and explaining its dimensions and importance, then clarifying the opinions of citizens and assessing their opinions negatively or positively and coming up with the results of the analysis of that information that comes to the center through specialists and before it analyze the content and come up with near-certain results.
Because the press is a key pillar in the process of sustainable development and in enlightening public opinion and guiding it convinced the Omdurman College of Press and Printing Technology to establish the first center in Sudan for this purpose called it 'perception' of the 'awareness', economic and others so that the decision-makers and the general public benefit from the results of those efforts that contribute to the success of the democratic transformation processes that we expect at home.
Here it is necessary to pay tribute and thanks extended to UNESCO in Sudan, which is concerned with education, culture, science and media for its encouraging response to the college and its unlimited support in the establishment of the Center 'Idra', which was established in December 2018.
In accordance with the decision taken by the Academic Council of the college, a centre for public opinion gauging within the college was established. The rationale behind the centre is to introduce a crucial activity
which is not available in the country, despite its necessity for decision – makers, private sector and politicians at large. The centre is, therefore, envisaged to introduce options based on the thinking of the
ordinary people regarding the events and actions happening around them. Another factor is that the centre would connect the college with the society. The centre officially took-off on 1st Dec.2019, and its
inauguration was attended by representatives of both the minister of Higher Education & Scientific Research, and the Minister of information & Culture.
A workshop led by an international expert on public opinion gauging, Dr. Majid Osman (an Egyptian national) was organized within the centre premises from 1st to 5th Dec.2019, at least 25 trainees derived from the
information & journalism field.
1. The centre “perception” as a specialized tool that delivers unique options scenarios characterized by transparency credibility and truth, for the benefit of decision-makers, the private sector and politicians.
2. The centre would undertake public opinion gauging through the internationality recognized methods to cover subjects of interest and concern to the population.
- To convene debates, workshop, dictation groups and research round tables on various local, regional and international subjects, in order to grasp the different reactions towards them.
- To check the results emanating from consultants reports with a view to reassuring the credibility of the centre.
- To conduct deep and workable interviews those are measureable.
- To make available permanent indicators that reflect actual picture and at the same time expose political, economical and social changes with the society.
- To issue a manual that addresses all official institutions regarding challenges the Sudan faces and the need to take the issue of public opinion gauging seriously.
-The message of the centre is both national and regional by making “perception” a reference highlighting the truth whenever and wherever it is found.
- Public opinion surveys constitute one of the basic for policies revision, and determining priorities and options.
- Engaging consultants to look into the information and statistics collected with a view to analyzing them and deduct results.
- The center would spare no effort to reflect the pulse of the Sudanese population, by conveying to the government their needs and ambitions.
- The centre would submit scientific results and reports characterized by credibility relating to all society’s affairs and concerns.
- The centre would use the actual measuring of expected reactions to avoid frictions an one end, and to expert efforts to achieve a knowledgeable, society on the other.
- To define the subjects expected to come up in the future with a view to addressing them.
- To concentrate on scientific research issues by projecting and even suggesting solutions for those which are chronic.
- To record happenings of to-date and analyses them in order to determine the reasons, whether positive or negative.
- To highlight the scientific indicators that lead to investigation and solutions.
- To analyses the set of values that effect the thinking and behavior of the lay citizen with a view to determining changes that reflect on his/her beliefs and intentions.
- To highlight gender, youth and infants issues.
-To train and promote all those involved in the process of public opinion gauging.
- To encourage opinion culture as well as contrary opinion in all aspects of life.
In this centre, we opt for planning to gauge public opinion through:
A workshop led by an international expert on public opinion gauging, Dr. Majid Osman (an Egyptian national) was organized within the centre premises from 1st to 5th Dec.2019, at least 25 trainees derived from the information & journalism field.
